In this course we see how insights from the science world can help you build better relationships with your customers.
There are lots of great insights marketers can learn from science, like creating simple messaging that is easy and obvious to understand, providing a hierarchy of information, offering general concepts before providing detailed information, and setting expectations in advance. Exploring how our brain processes, retains, and interacts with information and key applications can make your marketing more effective.
From information processing and pattern disruption to how consumers make choices and create memories, this course identifies key frameworks from both psychology and neuroscience that you can begin applying today.
- Teacher: usman data
SKU *: crs-1627482
Sell price $: 36.00
Course Preview:
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Course Short Description:
This course explores how insights from the science world can help you build better relationships with your customers.
credit Hours: 0
CPE Credits Awarded *: 1.5
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 1.5
Complexity of Content: Foundational
Suppress in lists: No
Last Updated/Reviewed Date: March 12, 2024
Prerequisitses:
No Advanced Preparation or Prerequisites are needed for this course.
Learning Objective:
- Identify key principles from psychology and neuroscience that impact how humans process information and make decisions.
- Identify the different types of memories and recognize how you can leverage them to build memorable marketing.
- Discover how experiences and multi-sensory exposure impact perception of brands.
Course Type: CPE Course
Format: On Demand
Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: Yes
Operations: No
Productivity & Tech: No
Risk Management: No
Sales: No
Tax: No
Field of Study: Communications & Marketing
Other: No
CPA: Yes
CPD-IES7: Yes
CPD-IES8: No
CMA: Yes
CFE: Yes
Yellow Book: Yes
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CPP: No
FPC: No
CTP: No
FP&A: No
CISM: No
CRISC: No
CISA: No
CIST: No
CRFS: No
SHRM-CP: No
SHRM-SCP: No
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SPHR: No
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aPHR: No
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PHRi: No
SPHRi: No
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CPE Credits: 1.5
Field of Study: Communications & Marketing
CPE Delivery Method: QAS Self-Study
Program Location:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
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Hours: 1.5
Field of Study: Communications & Marketing
CPE Delivery Method: QAS Self-Study
Program Location:
Online
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Program Location:
Online
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CPE Credits: 1.5
Field of Study: Communications & Marketing
CPE Delivery Method: QAS Self-Study
Program Location:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: Yes
CPE Credits: 1.5
Field of Study: Communications & Marketing
CPE Delivery Method: QAS Self-Study
Program Location:
Online
*Program Level: Basic
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
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CPE Credits: 1.5
Field of Study: Other
CPE Delivery Method: QAS Self-Study
Program Location:
Online
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Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
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Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
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*Program Location:
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*Prerequisites:
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<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
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