Most companies sponsor and attend trade shows and conferences to build brand, and to drive leads. Ensuring they pay for themselves is fundamental to future investment decisions, and to balancing your Marketing budget.
In this course, you will learn how to
- Prepare for shows that generate actionable interest
- Build meeting books ahead of time for maximum attendee value
- Decide on sponsorship levels and related offerings
- Identify and skip the three key landmines that will cost you money pointlessly
- Track and evaluate show success
- Teacher: sana data
SKU *: crs-1630096
Sell price $: 24.00
Course Preview:
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Course Short Description:
In this course we learn how trade shows can pay for themselves
credit Hours: 0
CPE Credits Awarded *: 0
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 0
Complexity of Content: Foundational
Suppress in lists: No
Last Updated/Reviewed Date: March 28, 2024
Prerequisitses:
No Advanced Preparation or Prerequisites are needed for this course.
Learning Objective:
- Build event plans for activity and outcomes
- Calculate the value of sponsorship opportunities
- Avoid landmines that needlessly soak up investment dollars
- Create an effective show tracking model
Course Type: Non-CPE Course
Format: On Demand
Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: Yes
Operations: No
Productivity & Tech: No
Risk Management: No
Sales: No
Tax: No
Field of Study: - None -
Other: No
CPA: No
CPD-IES7: No
CPD-IES8: No
CMA: No
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CISA: No
CIST: No
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SHRM-SCP: No
PHR: No
SPHR: No
GPHR: No
aPHR: No
PHRca: No
PHRi: No
SPHRi: No
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