Although we often think of Marketing’s job as primarily attracting customers, there’s another vital audience: Sales. As often as not it is up to Marketing to ensure they are up-to-speed on not only messaging and positioning but also new products and offers. This is how you do it effectively.
In this course, you will learn how to
- Make Sales care
- Build content that will intrigue – and stick!
- Distribute electronic content effectively
- Bring Sales on-side by co-opting the top performers
- Validate your impact on closed business
- Teacher: sana data
SKU *: crs-1630098
Sell price $: 24.00
Course Preview:
<iframe src="//player.vimeo.com/video/189210479?autoplay=1" allowfullscreen="" frameborder="0" height="357" mozallowfullscreen="" webkitallowfullscreen="" width="635"></iframe>
Course Short Description:
This course shows how marketing can keep sales up-to-speed on not only messaging and positioning but also new products and offers
credit Hours: 0
CPE Credits Awarded *: 0
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 0
Complexity of Content: Foundational
Suppress in lists: No
Last Updated/Reviewed Date: March 8, 2024
Prerequisitses:
No Advanced Preparation or Prerequisites are needed for this course.
Learning Objective:
- Build effective, value-based content and messaging
- Execute a distribution strategy that works
- Get buy-in through collaboration
- Effectively demonstrate success
Course Type: Non-CPE Course
Format: On Demand
Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: Yes
Operations: No
Productivity & Tech: No
Risk Management: No
Sales: No
Tax: No
Field of Study: - None -
Other: No
CPA: No
CPD-IES7: No
CPD-IES8: No
CMA: No
CFE: No
Yellow Book: No
CGFM: No
CIA: No
CRMA: No
CPP: No
FPC: No
CTP: No
FP&A: No
CISM: No
CRISC: No
CISA: No
CIST: No
CRFS: No
SHRM-CP: No
SHRM-SCP: No
PHR: No
SPHR: No
GPHR: No
aPHR: No
PHRca: No
PHRi: No
SPHRi: No
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/certifications/APA-generic-RCH-updated-annually.png" width="80" height="80" alt="Approved by APA"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> has been approved for 1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/certifications/APA-generic-RCH-updated-annually.png" width="80" height="80" alt="Approved by APA"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 19 ILL 000</span> has been approved for 1.0 Recertification Credit Hour(s) toward CPP recertification through the American Payroll Association (APA). Please make note of the Course Code on your CPP Recertification Log. For more information about certification or recertification, please visit the APA website at <a href="http://www.americanpayroll.org/certification/recertification/">www.americanpayroll.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
Program Location:
On Demand/Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
On Demand/Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
Enable/Disable: No
Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/IRS_CE_Provider_Logo_Color.jpg" width="150" height="39" alt="pre-approved by IRS"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### CPE credit hours toward IRS Enrolled Agent (EA) continuing education requirements. In accordance with the standards set forth in Circular 230 section 10.6, CE credits have been granted based on a 50-minute hour. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
Program Location:
Online
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/shrmcertseal2017.png" width="80" height="60" alt="pre-approved by SHRM"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. XXXXXX</span> has been approved for #### recertification credit hours toward SHRM-CP™ and SHRM-SCP™ recertification through the Society of Human Resource Management® (SHRM®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the Society for Human Resource Management website at <a href="https://www.shrm.org/certification">www.shrm.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
*Program Location:
Online
*Prerequisites:
No advanced preparation or prerequisites are required for this course.
~Credit Details:
<table width="100%" border="0" cellspacing="0" cellpadding="5">
<tbody>
<tr>
<td><img src="https://www.illumeo.com/lpfiles/hrci_ap_preapprovedseal_2016_150x.png" width="80" height="80" alt="pre-approved by HRCI"></td>
<td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for 1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
</tr>
</tbody>
</table>
Enable/Disable: No
Hours: 1.0
Free Marketing Course: No