Would your customers pay to meet with you? In a world where buyers can instantly obtain information on your products and services, the only way to stay relevant and add value in the sales process is to provide them just the right information they need, when they need it, to make the most effective buying decisions. 

The foundational skill of sales is the ability to communicate effectively. Lean Communication for Sales shows you how to apply the principles of lean thinking to add value in every customer conversation, without wasting their time or yours. You will learn 9 key principles to improve your customers’ RoTE—Return on Time and Effort—and become a trusted and valuable contributor to their buying process, with particular application to C-Suite sales calls and presentations.

SKU *: crs-1627480
Sell price $: 24.00
Course Author: Jack Malcolm
Authored on: 2016-10-19 08:46:00 -0700
Course Preview:

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Course Short Description:

This course shows how to apply the principles of lean thinking to add value in every customer conversation.

credit Hours: 0
CPE Credits Awarded *: 0
Approval Status: Needs Yearly Review
Course is for: ** Main Course Library **
Course Duration: 2
Complexity of Content: Intermediate
Suppress in lists: No
Last Updated/Reviewed Date: March 13, 2024
Prerequisitses:

While there are no prerequisites, this course is ideal for sales professionals who operate in complex business-to-business (B2B) sales, particularly those who want to speak more effectively to higher level decision makers. 

Learning Objective:
  • Explore new ways to stay relevant and add value during the sales process
  • Identify ways to add value to every customer communication by improving customer results and relationships
  • Discover how to reduce wasted time and effort by being brief and clear when communicating
  • Discover the meaning of just-in-time communication and Lean Listening and recognize how this co-creates value
Course Type: Non-CPE Course
Format: On Demand
Audit & Accounting: No
Careers: No
Ethics (NASBA): No
Excel: No
Finance: No
Human Resources (HR): No
Internal Audit: No
Leadership & Management: No
Marketing: No
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Productivity & Tech: No
Risk Management: No
Sales: Yes
Tax: No
Field of Study: - None -
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CPD-IES8: No
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SPHR: No
GPHR: No
aPHR: No
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PHRi: No
SPHRi: No
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No advanced preparation or prerequisites are required for this course.

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            <td align="left" valign="middle"><span style="font-size:10px;font-weight:normal;">This activity, &nbsp; <span style="font-size:12px;font-weight:bold;">ID No. 000000</span> has been approved for &nbsp;1.0 HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at &nbsp; <a href="https://www.hrci.org">www.hrci.org</a>. </span></td>
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