If you’re wondering how to easily and effectively measure the performance of your social media activities, this course lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.
We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.
At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact.
- Teacher: noor data
SKU *: crs-1630607
Sell price $: 24.00
Course Preview:
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Course Short Description:
In this course you learn how to easily and effectively measure the performance of your social media activities.
credit Hours: 0
CPE Credits Awarded *: 0
Approval Status: - None -
Course is for: ** Main Course Library **
Course Duration: 1
Complexity of Content: Intermediate
Suppress in lists: No
Last Updated/Reviewed Date: March 24, 2024
Prerequisitses:
No advanced preparation or prerequisites are required for this course.
Learning Objective:
- Discover how your social media program performs relative to your other marketing channels.
- Recognize how social media users move through your site, and how it differs from other social media channels.
- Identify the top content for driving traffic, building loyal users, and driving conversions.
Course Type: Non-CPE Course
Format: On Demand
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Leadership & Management: No
Marketing: Yes
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Productivity & Tech: No
Risk Management: No
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Field of Study: - None -
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*Prerequisites:
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*Prerequisites:
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*Prerequisites:
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